MACTAN EXPO2026 addition to Philippines MICE venues
The original 112-page guidebook, reorganized into four browsable sections plus a searchable business directory.
Why Cebu leads the region, centuries-old churches, Sinulog, lechon, and the tri-city area.
Convention centers, ballrooms, and Cebu's full roster of hotels, resorts and accommodations.
Entry requirements, MICE-ready policies, entertainment & suppliers, tour operators, and LGU tourism contacts.
Search and filter 311 Cebu Chamber of Commerce & Industry / Cebu MICE Alliance member companies.
To strategically position Cebu as a world-class MICE destination by delivering exceptional event experiences through collaboration, innovation, and sustainable practices; enhancing infrastructure; fostering partnerships; and showcasing Cebu's unique culture, hospitality, and natural beauty to both local and international audiences.
For Cebu to be a world-class MICE destination, renowned for its seamless event execution, Filipino brand of service excellence, vibrant culture, sustainable practices, and modern infrastructure.
Collaboration and Cohesion: the power of trust and partnership among government, industry, and community to achieve shared success. Excellence: world-class service, continuously improved to meet global standards. Boldness: embracing new ideas, technologies and trends. Usefulness: adaptability and preparedness for consistent service delivery.
"It is with immense pride and purpose that we present to you the first-ever Cebu MICE Guidebook—a landmark publication born out of a meaningful collaboration between the government and private sectors. This is more than just a reference material; it is a unified vision, a bold statement of Cebu's readiness to lead as a world-class destination for Meetings, Incentives, Conventions, and Exhibitions (MICE)."
"Cebu is strategically positioned at the heart of the Philippines, offering a complete and well-rounded experience for every kind of gathering... From modern convention centers to expansive concert venues, upgraded roads to integrated transport systems, we are proud to offer an ecosystem that ensures seamless movement, security, and comfort."
"What makes Cebu truly distinct, however, is its people... event coordinators, fabricators, designers, technical directors, and performers—who understand your event goals and help bring them to life with creativity, precision, and heart."
Cleofe Albiso
Chairman, Cebu Tourism Forum
"We have exciting developments happening in Cebu, like the Mactan Expo Center and SMX Cebu. It marks a new chapter for us — we are not just growing, we are also evolving, positioning Cebu as the heart of MICE in the Philippines." — Jay Y. Yuvallos, President, Cebu Chamber of Commerce & Industry
"The development of the Cebu M.I.C.E. Guidebook marks a significant step forward in strengthening the MICE landscape in the Philippines. It showcases not only Cebu's world-class readiness to host global events, but also the vibrancy of its culture, the excellence of its facilities, and the warmth and professionalism of its people."
"Cebu, my home province, with its strategic location, modern infrastructure, and strong public-private collaboration, stands at the forefront of this movement—an inspiring example of how local destinations can rise as global hubs for business and leisure."
Christina Garcia Frasco
Secretary, Department of Tourism, Philippines
Cebu Welcomes the World
With its strategic location, modern infrastructure, and unique blend of business and leisure, Cebu—the Queen City of the South—stands at the crossroads of commerce and culture. It is rapidly transforming into a premier paradise destination for meetings, incentives, conferences, and exhibitions (MICE).
Its appeal begins at Mactan-Cebu International Airport—the country's second busiest—offering many direct international flights. MICE guests are transported to Cebu's spaces built for successful events, from the coastal leisure of resort hotels to the inner-city charm of convention centers, backed by steady support from government agencies and private-sector alliances.
That confidence is bolstered by Cebu's track record hosting major international events: the 12th ASEAN Summit, 2nd East Asia Summit, Routes Asia, and the Pacific Asia Travel Association (PATA) Annual Summit. With more than 12,000 rooms in hundreds of properties across the tri-cities of Cebu, Mandaue, and Lapu-Lapu alone, every MICE participant finds a wide array of options — urban skyline or swaying palms by the shoreline.
Cebu is MICE-ready. Cebu is ready for you.
For participants, MICE events matter because they nurture business relationships, promote cultural exchange, share industry insight, motivate teams, and let companies showcase products to targeted audiences.
Bouncing back from recent global disruptions, the MICE industry has demonstrated remarkable resilience — market size is projected to reach USD 2.41 trillion by 2032, driven by rapid technology change, a growing focus on sustainability, and evolving participant expectations.
Hybrid/virtual platforms, event apps, live streaming, AI, AR and VR are now standard for personalizing MICE experiences and managing events end-to-end.
ESG principles, paperless registration, cashless transactions, and energy-efficient, eco-friendly venues are now competitive advantages.
Customized agendas, wellness sessions and "bleisure" travel — blending business with leisure — make destinations like Cebu highly preferred.
Sanitation protocols, flexible cancellation policies, contactless registration and stronger data privacy safeguards.
From centuries-old churches to brand-new convention centers, continue through the guide.
Start with Destination & Culture →