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CEBU MICE GUIDE 2025
Pages 58–83, 92–97

Plan Your Event

The practical side of staging a MICE event in Cebu — how business and leisure blend, what delegates need to enter the country, the policies and permits that keep events running smoothly, the performers and suppliers who bring a program to life, the festivals that color the calendar, and the full roster of local tourism-office contacts across Cebu's cities and towns.

Beyond the boardroom

Cebu: Where Business Meets Leisure

Cebu's true strength as a MICE destination springs not only from its venues, but from the passionate individuals and organizations working tirelessly behind the scenes.

...STAR Convention Center. Both are capable of hosting up to 2,000 guests for various events. These state-of-the-art facilities feature flexible spaces designed for large-scale gatherings, supported by dedicated in-house teams that expertly handle the complexities of global meetings with ease and precision.

Beyond Cebu's event-ready facilities, its true strength springs from the passionate individuals and organizations working tirelessly behind the scenes.

In collaboration with the Cebu MICE Alliance (CMA) and the Cebu Chamber of Commerce & Industry (CCCI), the local government has committed to working closely with private stakeholders to establish Cebu as a leading hub in the MICE industry. This cooperation will help enhance infrastructure and services, expanding Cebu's international reach. This collaboration will further improve infrastructure and services, broadening Cebu's global presence.

Cebu's event architects

In Cebu, event planning is elevated by distinguished and seasoned professionals in MICE logistics.

Professional Conference Organizers (PCOs) and Destination Management Companies (DMCs) bring a pool of knowledge matched with adherence to international standards, offering vast services such as thorough venue coordination, efficient supplier management, and meticulous program execution.

ACG events lobby decor
ACG events lobby decor
Aerial view of Shangri-La Mactan Cebu resort grounds, beach, and pools
Aerial view of Shangri-La Mactan 3D Cebu resort grounds, beach and pools

Elevate Your MICE Events in a Tropical Paradise. Discover the pinnacle of corporate gatherings at Shangri-La Mactan, Cebu, ideally located just 20 minutes from Mactan-Cebu International Airport.

Choose from adaptable indoor spaces or breathtaking outdoor venues amidst lush gardens and a pristine white-sand beach. Beyond productive sessions, seamlessly blend business with unparalleled island indulgence through expertly-crafted teambuilding activities and unique themed dinners. Complement your agenda with marine explorations, sports, rejuvenation at the award-winning Chi, The Spa, and exceptional dining across seven diverse restaurants.

Get a personalised proposal for your event. Email mactan@shangri-la.com or visit www.shangri-la.com/mactan.

SHANGRI-LA MACTAN CEBU · Scan the guide's QR code for a video tour.

These firms act as an extension of the client's team, skillfully cooperating with caterers, transport providers, government units, and tourism partners to create events that are not only meaningful but also memorable.

Imagine yourself at a themed welcome dinner, set against the soothing backdrop of waves gently lapping at Cebu's shores, or exploring cultural city tours that showcase the island's rich heritage to international guests — all meticulously curated to ensure every detail is flawlessly executed.

Technical Experts with a Creative Edge

No successful event can flourish without the essential elements of sound, lighting, and staging.

Cebu's pool of audiovisual (AV) and technical support organizers rivals those found in Metro Manila, offering innovative solutions that meet the demands of hybrid conferences, interactive expos, and live performances — all while maintaining high production values.

Mactan Newtown Beach Glass Pavilion
Mactan Newtown Beach Glass Pavilion · photo courtesy from Savoy Hotel Mactan Newtown
Stage, lights and sound setup at Mactan Newtown Beach
Stage, lights and sound setup at Mactan Newtown Beach

This expertise has been showcased in major gatherings like the MICE Conference (MICECon) 2013, the Philippine Travel Exchange (PHILTEX) Cebu leg, and the Routes Asia 2019 forum, where seamless technical execution helped deliver world-class event experiences.

Moreover, Cebu's AV firms are renowned for their flexibility and creativity. Whether it involved LED walls or multi-camera livestreams, they customize each technical aspect to ensure it aligns with the event's goal. Their familiarity with local venues also allows them to execute complex installations within tight deadlines.

Interpretation and Translation Services

As Cebu hosts an increasing influx of international guests, language accessibility becomes crucial for a successful event.

Cebu boasts a growing network of trained interpreters and translators capable of facilitating multilingual events. These professionals provide real-time interpretations in key languages, including Korean, Japanese, Mandarin, Spanish, etc., ensuring all participants feel engaged and understood during the event.

Translator interpreting at an event
Translator · photo by Nuttawan Jayawan / vecteezy

Moreover, these experts are often contracted for international conventions, meetings, and product launches where precise communication is essential. Their presence enhances Cebu's global appeal and assures organizers a smooth and inclusive experience.

Beyond Hospitality

The quality that sets Cebu truly apart is its blend of business functionality and leisure charm.

Picture yourself unwinding on white-sand beaches, exploring historical sites, doing island-hopping, and savoring the culinary scene all after a day of meetings. This balance of work and play makes Cebu an ideal place for incentive travel and bleisure (business plus leisure) tourism.

Moreover, Cebu's central location in the Visayas, along with the new Mactan-Cebu International Airport, which offers direct flights to major Asian cities, makes it easily accessible for domestic and international travelers.

As global standards rise, Cebu has emerged as a premier MICE destination through strategic collaboration and dedicated investment. Strengthened by a robust partnership between the government and the private sector — led by the Cebu MICE Alliance — Cebu continues to enhance its event infrastructure and digital connectivity, ensuring its ability to host international conventions, exhibitions, and summits well into the future.

Cebu is evolving beyond a mere destination into a dynamic hub, ready to take center stage in the international scene.

Mövenpick Hotel Mactan
Mövenpick Hotel Mactan 3D

"From brainstorming to breakthrough — elevate your next meeting in a space designed for success." — seda, AYALA CENTER CEBU

Ayala Center Cebu 3D's Seda property positions itself squarely at the intersection of business functionality and hospitality warmth that defines Cebu's MICE appeal.

Welcome to Cebu

Navigating Visa and Customs Procedures for MICE Travelers

In today's competitive landscape for global events, ease of entry is as critical as the event venue itself. For organizers and delegates attending meetings, incentives, conferences, and exhibitions (MICE) in Cebu, the experience starts long before the opening ceremony. It begins at immigration desks and customs counters.

Fortunately, Cebu is visa-friendly, customs-efficient, and globally connected. Through the Mactan-Cebu International Airport (MCIA) — the second busiest international gateway in the Philippines — business travelers enjoy streamlined entry protocols backed by national policy and international agreements.

Visa Requirements: Who Needs One?

The Philippines allows visa-free entry for citizens of 157 countries, with permitted stays ranging from 14 to 59 days, depending on nationality. This policy, under the Department of Foreign Affairs (DFA) and Bureau of Immigration (BI), makes Cebu especially attractive to international conferences and multinational events.

Visa-free travelers must present the following:

  • A passport valid for at least 6 months beyond the intended stay;
  • A return or onward ticket;
  • Proof of sufficient funds or accommodation, when requested.

MICE travelers requiring a visa must apply through the nearest Philippine Embassy or Consulate in their home country or the Philippine eVisa system (evisa.gov.ph).

The process generally involves:

  • Passport validity for at least 6 months beyond the intended stay;
  • Duly accomplished visa application form;
  • Proof of bona fide status that may include: (a) invitation letter, (b) proof of business operations, (c) confirmed tickets, (d) hotel accommodation;
  • Financial capacity to cover expenses during the stay.
Airport staff in red traditional dress and feathered headdresses welcoming arriving passengers with shell necklaces
Photo from MCIA Facebook page
Airport arrivals scene, courtesy asiatravelandleisure.com
Photo courtesy from asiatravelandleisure.com

For large MICE delegations, event organizers can often coordinate with the Department of Tourism (DOT) or the DFA to explore options for facilitated visa processing or group applications.

The Tourism Promotions Board (TPB), the DOT's marketing arm, offers liaison services as part of its MICE event support and assistance. They can provide valuable assistance in linking organizers with appropriate government agencies, including those involved in immigration. Organizers are typically encouraged to submit official requests to the TPB at least 90 calendar days before the event.

Seamless Entry: Customs Procedures

The Mactan-Cebu International Airport, a MICE-ready hub, features a dedicated One-Stop Helpdesk for international arrivals that offers assistance on immigration, customs, and tourism information.

Key features include:

  • Dedicated immigration lanes for diplomats, OFWs, and senior travelers;
  • Multilingual signage and staff;
  • On-site customs clearance support for event shipments;
  • Express lane options for accredited MICE delegates (upon request via TPB).

Bringing exhibition materials, equipment, or promotional items into Cebu for a MICE event requires careful adherence to Philippine Customs regulations. The Bureau of Customs (BOC) enforces the Customs Modernization and Tariff Act, which governs all importations, as well as international trade norms.

A significant development for MICE organizers is that the Philippines is a party to the ATA Carnet Convention, allowing temporary, duty-free importation of goods used for trade shows and conferences. Carnets can cover items such as audio-visual equipment, booth displays, and samples without commercial value.

For non-Carnet shipments, organizers may request tax exemption for temporary goods by submitting a letter to the BOC along with an event endorsement from the DOT or TPB; a list of items with declared value; and a bond or undertaking for re-exportation.

Local logistics partners specializing in event management can also assist with customs processing, ensuring documentation complies with BOC regulations.

MICE organizers and delegates must also be aware of items that are strictly prohibited or restricted for entry into the Philippines. These include illegal drugs, firearms without proper permits, explosives, counterfeit goods, and obscene materials.

Restricted items, such as certain food products, medicines, and plants, require specific permits and clearances from relevant government agencies. It's crucial to consult the BOC and relevant regulatory bodies for specific guidelines.

Welcoming the World with Open Gates to Cebu

When planning a major event, every detail matters — a seamless travel is at the top of that list. Cebu's welcoming visa policies, efficient customs processes, and world-class airport infrastructure remove friction and create a smooth gateway for delegates and organizers alike.

Backed by progressive immigration and trade policies, Cebu is open to the world.

Rendering of the new Mactan-Cebu International Airport terminal
Photo from Parametric Architecture

Visa-Free Entry to the Philippines (Select Countries for MICE Delegates)

Many nationalities can enter the Philippines visa-free for varying periods. While regulations can change, here's a general overview of countries whose citizens typically enjoy visa-free access for tourism or business.

  • ASEAN Countries — Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Singapore, Thailand, Vietnam (typically 30 days)
  • North America — Canada, United States (typically 30 days)
  • Europe (Schengen Area and Others) — Most EU member states (e.g., France, Germany, Italy, Spain, Sweden), United Kingdom (typically 30 days)
  • Oceania — Australia, New Zealand (typically 30 days)
  • East Asia — Japan, South Korea, Hong Kong, Macau, Taiwan (varying durations, typically 14–30 days)
  • Middle East — Israel (up to 59 days), United Arab Emirates, Qatar (certain visa types may be available on arrival or e-Visa)
  • South America — Brazil (up to 59 days), Peru, Colombia (up to 90 days)

Note: Always advise delegates to verify the latest visa requirements with the Philippine Embassy or Consulate in their country of origin before travel, as policies are subject to change without prior notice.

Travelers at the new Mactan-Cebu International Airport
Travelers at the new Mactan-Cebu International Airport · photo from MCIA
Setting the stage

Cebu's MICE-Ready Policies and Protocols

Success in hosting world-class events depends not only on breathtaking venues or strategic locations, but also hinges on its supporting systems. Cebu, long celebrated for its culture and connectivity, now distinguishes itself through its robust policy and regulatory ecosystem tailored for MICE tourism.

Jpark Island Resort hotel towers above tropical gardens and the beachfront
Jpark Island Resort & Waterpark 3D Mactan Cebu
Jpark Island Resort ballroom with dance floor and floral banquet setup
Ballroom
Jpark Island Resort meeting room with red-draped tables in classroom setup
Meeting setup
Guests in blue shirts during a rope team-building activity
Team building
Wedding couple embracing in the resort garden
Weddings

Jpark Island Resort & Waterpark, Mactan Cebu — home of Mactan, Cebu's biggest ballroom and diverse event venues. Turning ordinary events into extraordinary experiences.

M.L. Quezon Highway, Brgy. Maribago, Lapu-Lapu City, Cebu 6015 Philippines
(+63 32) 494 5000 | +63 917 825 1805
manilasales@jparkislandresort.com
www.jparkislandresort.com

Jpark Island Resorts & Waterparks — Mactan Cebu · Panglao Bohol

The Philippines, through the Department of Tourism (DOT) and its regional offices, along with the dynamic Cebu's local government units (LGUs) in Cebu, has been actively advocating for the MICE sector's growth.

A key player in this ecosystem is the Cebu MICE Alliance — a proactive, collaborative body, involving key industry stakeholders and spearheaded by the Cebu Chamber of Commerce & Industry (CCCI). Their work focuses on enhancing infrastructure, streamlining bureaucratic processes, and promoting sustainable MICE practices.

This unified approach ensures that Cebu is not merely responding to industry needs but proactively anticipating trends and cultivating an environment that supports MICE growth, with a clear vision of establishing itself as a global hub.

Streamlined and Business-Friendly

Cebu's commitment to ease and efficiency is reflected in its permits and licensing framework, which simplifies processes for event organizers without compromising regulatory oversight.

Thanks to the Ease of Doing Business and Efficient Government Service Delivery Act of 2018 (R.A. No. 11032), government agencies and LGUs have moved toward digitizing and streamlining procedures. The result: reduced red tape, faster turnaround times, and more accessible public services.

Cebu MICE Alliance strategic planning workshop participants posing together in a function room
Photo courtesy of CCCI
Belmont Hotel Mactan
Photo courtesy from Belmont Hotel Mactan

For MICE event organizers, required permits may include:

  • Event Permit from the hosting city or municipality;
  • Business Permit for event planners, suppliers, or vendors;
  • Occupancy and Fire Safety Clearances for venues;
  • Sanitary and Health Permits, especially for events involving food and large gatherings;
  • Environmental Permits if the event has an ecological impact.

It's worth noting that many premier MICE venues in Cebu, such as major hotels and convention centers, have dedicated MICE teams that can significantly assist organizers in complying with these requirements.

A Paramount Commitment to Health and Safety

Cebu places the health and safety of all MICE participants at the forefront. The Department of Health (DOH) and the DOT have established comprehensive guidelines for event organizers and venues, focusing on creating secure environments for gatherings of all sizes.

These protocols include:

  • Adherence to Minimum Public Health Standards — from proper ventilation in venues, sanitization, and waste management practices.
  • Emergency Preparedness Plans — detailed emergency plans covering medical emergencies, security concerns, and clear communication channels with health and safety authorities.
  • Venue Capacity Management — venues adhere to maximum capacity limits as determined by fire codes and LGU regulations to ensure comfortable and safe spacing.
  • Trained Personnel — event staff and venue operators undergo training in basic first aid and emergency response.
  • Food Safety and Hygiene — guidelines are in place for food preparation and service.
Wicker basket of Conching toast and rosquillos packs on a kitchen table
"Enjoy Conching's delicious assortment of goodies, perfect for any occasion!" — Conching Toast & Conching Rosquillos

What truly sets Cebu apart is its ability to host exceptional events and unwavering focus on delivering reliable, efficient, and secure experiences. With a transparent regulatory framework, efficient permitting systems, and stringent safety protocols, Cebu offers event planners the confidence to focus on what matters: delivering impactful and memorable experiences.

From intimate boardroom meetings to international conventions, Cebu is not just prepared — it proactively supports MICE in a new era of global business tourism.

Syagit og Kusog

Hear the heartbeat of Sinulog

Pit Senyor! This is the joyful call heard all over Cebu every January.

Sinulog street dancers in shell-adorned costumes, one raising a Santo Niño image
Photo courtesy from Jay Labra

Just when the holiday season wraps up, the Queen City of the South gears up for something even bigger — Sinulog.

More than a festival, Sinulog is a celebration of faith, culture, and community. It brings together locals and tourists in a month-long mix of prayer, parades, and parties. People crowd the streets waving their Santo Niño statues, dancing to the beat of drums, and shouting "Pit Senyor!" with pride and devotion.

At the heart of Sinulog is the Señor Santo Niño, or the Holy Child Jesus. The image was given to Cebu by Portuguese explorer Ferdinand Magellan over 500 years ago. Since then, the devotion to the Santo Niño has become a big part of Cebuano identity.

The word "Sinulog" comes from "sulog," meaning "like a water current," which describes the forward-backward motion of the dance. Dancers wear bright costumes and move gracefully to the rhythm of drums and gongs. The movements are a form of worship and storytelling, showing both history and faith.

The city begins to buzz with energy weeks before the main event, which happens every third Sunday of January.

For locals, it's a season filled with prayer, family gatherings, and community celebrations. For tourists, it's the best time to visit — when Cebu comes alive with tradition, color, and warm smiles.

Sinulog has two sides that come together in one celebration. The religious part, known as Fiesta Señor, centers on novena masses and solemn processions, including the fluvial parade where the Santo Niño is carried by boat along the Mactan Channel. Thousands line the shores, waving flags and cheering as fireworks fill the sky. On the other hand, the cultural side showcases Cebu's creative spirit with lively street dances, parades, food fairs, pageants, and big concerts that light up the city day and night.

Walk with Mary procession
Walk with Mary · photo courtesy from The Island Nomad
Sinulog fluvial procession
Fluvial procession · photo courtesy from The Island Nomad

At night, Cebu transforms. Streets like Mango Avenue and Fuente Circle become party zones. Locals, balikbayans, and tourists wear white shirts and face paint as they join street parties with loud music, dancing, and splashes of colored water. It's wild, fun, and part of what makes Sinulog unique.

What makes Sinulog special is how it brings people together — whether they are praying at the church or dancing in the streets. It's a moment where everyone, no matter where they're from, shares in the joy and meaning of the celebration.

So if you're planning a trip to Cebu, January is the perfect time to go. Experience the energy, the culture, and the warm welcome of the Cebuanos.

And don't forget to join the chant: "Sinulog, musyagit og kusog!"

Birth of a Hero's Festival

Kadaugan sa Mactan, held every April 27th in Mactan, Lapu-Lapu City, Cebu, traces its roots to the simple annual re-enactment called Bahug-Bahug sa Mactan. This local tradition commemorated the 1521 victory of Datu Lapu-Lapu over Ferdinand Magellan. In 2002, under the vision of Damian T. Gomez, Jr., then Chairman of the Lapu-Lapu City Tourism, Cultural, and Historical Affairs Commission, the event evolved into the Kadaugan sa Mactan Festival. Gomez, as the "Father of Kadaugan sa Mactan," transformed the re-enactment into a full-scale historical celebration.

Central to this transformation was the introduction of the Kadaugan sa Mactan Musical, a three-day theatrical performance narrating Magellan's voyage from Spain to Cebu and culminating in the famed Battle of Mactan. The final performance, held in the early hours of April 27, features a dramatic re-enactment on the very shores where history unfolded, drawing thousands who come not only to witness a turning point in colonial encounter but to reconnect with a defining moment of Filipino resistance and identity.

Kadaugan sa Mactan reenactment
Kadaugan sa Mactan reenactment · photo courtesy of Juan Carlo de Vela of Sunstar
Lapu-Lapu statue holding a shield and kampilan beside the Magellan Shrine obelisk in Mactan
Photo by Carleen Coulter
Solea Mactan joins the Kadaugan Food Festival
Solea Mactan joins the Kadaugan Food Festival · photo courtesy of Solea Mactan FB Page
Portrait of Damian T. Gomez, Jr.
Damian T. Gomez, Jr., Chairman of the Lapu-Lapu City Tourism, Cultural, and Historical Affairs Commission, 2002

Beyond the spectacle, Kadaugan sa Mactan also puts the spotlight on Cebuano flavors. The accompanying Food Festival gathers Lapu-Lapu City's hotels and resorts in a creative culinary showcase, where they serve up signature dishes at prices designed to be accessible to everyone. It is a flavorful extension of the celebration where food becomes a way to share heritage, bring people together, and add a communal layer to the historic festivities.

The people behind the program

Performers, Suppliers & Event Organizers

Cebu's roster of musicians, dance companies, technical suppliers and event-management firms drawn from the guide's directory pages — the talent and production partners who bring a MICE program to life.

Glynis and Anton posing together against a pink backdrop, Anton holding a guitar
Glynis and Anton, seated with guitar

Glynis and Anton Acoustic Duo

Glynis and Anton are a seasoned acoustic duo based in Cebu, Philippines, known for their heartfelt performances and undeniable musical chemistry. A couple both on and off stage, they have been sharing their love for music — and for each other — for over 12 years.

With over a decade of experience in the live music scene, Glynis and Anton have built a solid reputation for their soulful interpretations of classics and contemporary hits, spanning genres like Bossa nova, jazz, classic, OPM, and acoustic rock. Whether performing in intimate café settings, weddings, corporate events, or luxury resorts, they bring a warm, authentic, and emotionally resonant sound that captivates any audience.

Their music is more than just performance — it's a shared journey of passion, partnership, and dedication to their craft. Glynis' expressive vocals perfectly complement Anton's skilled guitar work and harmonies, creating a blend that is both soothing and powerful.

Glynis and Anton continue to bring joy to listeners across Cebu and beyond, one heartfelt song at a time. For inquiries and booking, contact: glynisgozo13@gmail.com

List of Performers

John Willace Tubalde

Lapu-Lapu City, Cebu
09565025800

JRG Chorale (former UV Chorale)

Dionisio Jakosalem St, Cebu City
0917 632 8888 / 0920 928 3067
Contact: Ms. Nena B. Gullas

Mike Love

Cebu City, Philippines
Soulful Reggae

Sheryn Regis

Cebu City, Philippines

The Click Five

Cebu City, Philippines
Secondhand Serenade

Royal Plus Trio

Cebu City
09229272612

Suppliers

Stereobytes Audio & Video Production

Contact: Neil Salarda
0922 927 2612

RJT Entertainment

3rd Floor, Donalen Bldg., Basak, Lapu-Lapu City
9565389790
rjtep@yahoo.com.ph

RJT Entertainment performers on stage in traditional costume
RJT Entertainment (Performer)

University of Cebu Dance Company

Cebu Coliseum, Sanciangko, Cebu City
0949 163 9666
dancecompanyuc@gmail.com
facebook.com/University Of Cebu Dance Company

Violinist — Adrian Cabahug

Cebu City
0943 386 8962
adrianccabahug@gmail.com

Violinist — Shem Dilominique Galvez

Cebu City
0906 440 7940

UP Cebu Iskultura Dance Ensemble

UP Cebu, Gorordo, Lahug, Cebu City
facebook.com/upcculturaldancegroup

Rother's Photography and Digital Printing

Basak, Lapu-Lapu City
0933 858 6801 / 63 999 990 2600
rothersprinting@gmail.com

Event Organizers

Abbysean Sofia Events

09152728445 / 09081270758
floralynsevilla@gmail.com
ralynsdesign@yahoo.com

ACG Events Management

0917 622 3930
renee@acgeventsph.com
www.acgeventsph.com

Concept & Ideas Events Cebu

Aznar Building, 6000 Cebu City
0995 429 0236
facebook.com/candieventscebu

GEA Events Productions

0927 851 6338 / 0933 876 5291
geaevents2005@gmail.com

Green Concepts

11/F, AppleOne Equicom Tower, Mindanao Avenue cor Biliran Rd, Cebu City
09175787964
greenconceptsandevents.ph

J. Events Management Services

3L Tudtud Street, Mabolo, 6000
0917 321 6286
jasonmaglasang@gmail.com

Joshua Events and Party Services

Labangon Town Center (ground floor), Katipunan St., Labangon, Cebu City
63 32 328 2240
joshuaeventsandpartyservices@gmail.com
facebook.com/Joshuaeventsandservices

Junjet Productions

1362-D1 Horshoe Drive Banawa, Cebu City, 6000
0918 822 5599
junjetp@yahoo.com

Mactan Artist Guild

Mactan, Lapu-Lapu City
0960 313 6125
magmactanartistguild@gmail.com

NM Event Planners

2nd Flr. Ondo Saavedra Building, #778 ML Quezon Avenue, Brgy. Cabancalan, Mandaue City
639177031332
nmeventplanners@gmail.com
nmeventplanners.com

Red Rocks

G/F NIC 2 Bldg. Capitol Sqr. Cmplx., N Escario
0917 311 4588
redrocksproductioncebu@gmail.com

Ritchie Mendoza

0920 9222781

Spot Light Events Services

0998 977 0276 / 0923 173 4472
aireen.spotlightevents@gmail.com
Spotlightevents-ph.business.site

The Centerpiece — Cebu

Verve Point, Gov. M. Cuenco Avenue, Nasipit Road, Cebu City, 6000 Cebu
323544544
facebook.com/thecenterpieceofcebu

WM Events. Activations. Social Media Management

Cebu City, Philippines
0917 308 6978
mwbmonares@gmail.com

Take a piece of Cebu home

Souvenirs

Restaurants & cafés (continued)

Sal's Kitchen — 24 P. Almendras St, Cebu City, 6000 Cebu · 9989946095 · spot.ph feature

Shakey's — SSP Mactan Cebu, T1 MCIA · 09176358069 / 09171132824 · 2 branches in MCIA

Shakey's Express — SSP Mactan Cebu, T1 MCIA · 9176358082 / 09171132824

Sialo Cebu — 7A Pres. Laurel St, Cebu City, 6000 Cebu · 9604688829 · sialocebu.com

Starbucks

Tah-Mee

Tales & Feelings — 2nd floor, small staircase above Ho Nhogiong, Diaz Building, F. Ramos St, V. Ranudo St, Cebu City · 09958955429 · talesandfeelings.com

Tavolata — Design Center of 6014, A. S. Fortuna St, Mandaue City, Cebu · 9209583125 · theabacagroup.com

Nomad

MCIA Terminal 1 Southwing Departure
rnsabandal@globemerchants.ph

Island Souvenir

MCIA Terminal 1 Southwing Departure
michael.dispo@gmail.com

Ato Ni

MCIA Terminal 1 Northwing Pre-Terminal Departure
corazon.narnola@yahoo.com

Airport Pasalubong

MCIA Terminal 1 Northwing Check-In
elsa.monterola@yahoo.com

Ceburrific Pasalubong Center

MCIA Terminal 1 Southwing, Pre-Terminal Departure
primemonterona@gmail.com

Wagas Ukelele

MCIA Terminal 1 Northwing Pre-Terminal Departure
hello@wagasukuleles.com

Yellow Tree Souvenir Shop

Punta Engaño Rd, Lapu-Lapu City, Cebu, Philippines
0917 321 4418

Aloha Souvenir Shop

Mactan Isla Compound, Agus Road, Ibabao Marigondon, 6015 Lapu-Lapu City, Central Visayas
0928 851 1717

Advertisers & local flavors on these pages

The Lechon Co. — "savor the tradition, roasted to perfection." Facebook: The Lechon Co. · Instagram: thelechonco · Phone: (+63) 967 458 7576

Philchoco — The Philippine Chocolate Company — "The Filipino theobroma for the world." Product of Cebu, Philippines. Acacia Street, Campuhaw, Cebu City. Follow on Facebook @Philchoco.

Simple Wishes — Flowers and More

Señor Andres Lechon Baka — "Once you taste our juicy, smoky, and perfectly tender Lechon Baka you'll never settle for ordinary beef again. One bite, and you're hooked!" Phone: 09062736705 / 09171452643. Address: Elvira Cui Subdivision, Tres de Abril, Punta Princesa, Cebu City. Email: senorandresmarketing@gmail.com

Smiling chef in a white shirt with arms crossed, The Lechon Co.
The Lechon Co.
Whole roasted lechon with glossy crisp skin
Lechon pigs roasting on bamboo spits
Close-up of crisp lechon skin
Glowing charcoal embers used for roasting lechon
Lechon baka, a whole beef roasting on a spit over smoking charcoal
Señor Andres Lechon Baka — roasted beef (lechon baka) on a spit over charcoal
Getting delegates around

Travel Agents & Destination Management Companies

The full roster of Cebu-based travel agencies and DMCs listed in the guide's directory pages, transcribed as printed.

Catalina Car Rentals — "Always arrive in class." catalina_car_rentals@yahoo.com · (032) 3456777 / +63 9176332777 · M.L. Quezon St. Pusok, Lapu-Lapu City, Cebu · Facebook: Catalina Car Rentals · 30 Years of Excellence

Attic Tours and Phil, Inc. — Waterfront Hotel Lobby, Lapu-Lapu City · 0917-6365850 / 341-2015 · k_soma@attic-tours.com

ATJ Travel and Tours, Inc. — Rm. 103 Ground Flr. Doña Luisa Bldg., Fuente Osmeña, Cebu City · 0918-9199149 / 255-1517 · atti_ph@yahoo.com

ARS Dream Travel & Tours — #1 Pres. Quezon St. Villa Aurora Mabolo, Cebu City · 0917-3234143 / 0917-6275463 / 231-2076 / 233-1988 · elizabethhauser@yahoo.com / arsdream.cebu@yahoo.com / cebu@arsdream-ph.com

Azpired Travel Services — 18/F Lower Penthouse Park Centrale Bldg., Cebu IT Park, Lahug, Cebu City · 9992205809

Bigstart Travel and Tours — G/F South Central Square, Lawaan II, Talisay City · 0917-3223168 / 402-4942 · bigstartgroup@yahoo.com

Blue Horizon Travel & Tours — Unit 1708, Park Central, IT Park Lahug, Cebu City · 0920-9256078 / 232-8886 to 89 · rose.tubod@bluehorizons.travel / cebu@bluehorizons.travel

Cebu Direct Club Phil Travel and Tour Inc. (name uncertain — obscured by a page-fold graphic in the original; inferred from the listed email) — Unit 9-11, Phase 2 Gaisano Mactan Island Mall, M.L. Quezon National Highway, Pajo, Lapu-Lapu City, Cebu · 0917-7007771 / 0977-8337107 / 345-8908 · cebudirectclub@yahoo.com

Darchiu Travel Service — Penthouse Avagar Building #9 Molave Street, Kamputhaw, Cebu City · 09368018447

Destination Specialists (Cebu) — 2nd Level Banilad Town Center, Gov. Cuenco Ave., Cebu City · +63 917 325 2952 · destinationcebu.com

Discovery Tour, Inc. — Zone 5H Bridges Town Square, Plaridel St., Alang-Alang, Mandaue City · 0917-6248727 / 0967-2280979 / 340-1819 · info@discoverytour.ph

Divaishnavi Travel & Tours — Unit 3C Maryville Place, 6000 Cebu City · (032) 384 2171 · traveldivaishnavi.com

Explore Cebu Tours & Travel — 2nd Flr. Cherry Rose Arcade, Catarman, Liloan, Cebu · 0917-6286616 / 0917-6253786 / 420-0123 / 347-3396 · info@explorecebutours.com / williamoljol@gmail.com / excebutours@yahoo.com

FCM Travel Solutions — 4th floor MetroBank Plaza Building, Osmeña Blvd., Cebu City · 0917-5690650 / 253-5808 / 255-7374 / 412-9912 · corpcebu@ph.fcm.travel / richelle.cobar@ph.fcm.travel

Friendship Tours & Resorts Corp. — Unit 508, 5th Flr. OIT C2 Bldg., Oakridge Business Park, AS Fortuna St. Banilad, Mandaue City · 0917-5243373 / 344-4825 / 345-3459 · ftrccoordinator@gmail.com / ftrccebu@hotmail.com

Greenline Travel Services — 101 Yusing Development Corp Bldg., F. Ramos St., Cebu City · 032 2548518 / 253-0258 · greenline_travel@yahoo.com

H.I.S Phil. Travel Corp. — JPark Island Resort, Maribago, Lapu-Lapu City · 0917-3068402 · vicariato.johnny@his-world.com

J.P World Travel Agency Inc. — LG Garden Walk, Mactan, Lapu-Lapu City · 0956-5047125 / 423-3524 · Jpworldtravelandtour.cebu@gmail.com

JTB Asia Pacific Philippines Corp. — Unit 5, MDCT Building 8th Floor, Block 20, Leyte Loop, Cebu Business Park, Cebu City · 0917-6398065 · inbound_jtbcebu.ph@jtbap.com

KSB Travel and Tours Inc. — Room 211 KRC Bldg. Subangdaku, Mandaue City · 0995-4764386 · rod_102079@yahoo.com

Land and Sky Travel Service — 49-A Rivergate Complex, Gen. Maxilom Ave., Cebu City · 0917-3262699 / 0917-6341369 / 253-5439 / 254-0101 / 253-9022 / 254-5434 · landskytravel.cebu@gmail.com / jean.landsky@gmail.com

MYE Travel & Tours — MYE Building, San Vicente, Yati, Liloan, Cebu · 0917-7727925 · mycebutandt@yahoo.com / gensonella@gmail.com

PGS Travel & Tours Inc. — RM. 206 No. 2783 M.L. Quezon National Highway, Pajo, Lapu-Lapu City · 0917-1777955 / 328-5820 · hazel@pgs-travel.com

Phil. Travel Factory — Sea Breeze Mactan, Lapu-Lapu City · 09173055623 / 236-2505 / 2729258 · coord@ptfcebu.com

PTN Travel Corp. — 168 Bout St. Punta Engaño, Lapu-Lapu City · 0917-8213937 / 0917-6222635 / 342-7910 / 342-7918 · reserve@ptn.com.ph

Southwind Tours and Travel (DMC Philippines) — 5th Level, BAI Hotel, North Reclamation Area, Mandaue City · +63 917 533 4119 / +63 917 311 3009 · alice.southwind@gmail.com / inbound@southwindtoursphilippines.com

Travelite DMC Philippines — AVAGAR Building 9 Molave Street, corner N Escario St, Cebu City, 6000 Cebu · +639985680448 · travelite.com.ph

Wanderlanes Travel Inc. — Ginza Compound, J Panis Street, Kasambagan, Cebu City · +63 917 818 2529 / +63 915 165 7576 · facebook.com/wanderlanestravel

Sun Travel and Tours Corp. — Dr 209, The Annex, 18 Cherry Court, Gen Maxilom Avenue, Cebu City · +63 917 320 0892 / +63 967 204 5764 · suntravelandtours.com

Businesswoman handing a woven fabric swatch to a colleague in a meeting room, Seda Ayala Center Cebu advertisement
Seda Ayala Center Cebu
Front of a coach bus lit against a black background, Catalina Car Rentals advertisement
Catalina Car Rentals — “Always arrive in class.”
Mark your calendar

Calendar of Festivals & Events

Cebu's festival calendar runs year-round, town by town — from Sinulog in January to the Toslob Festival closing out December in Oslob.

MonthFestivalTown / City
JanuarySinulog FestivalCebu City, Cebu
Sinulog sa CarmenCarmen, Cebu
Panagbagat FestivalPoro, Camotes Island, Cebu
FebruaryBudbod Kabog FestivalCatmon, Cebu
Utanon FestivalDalaguete, Cebu
Panagbagat FestivalPoro, Camotes Island, Cebu
MarchHinatdan FestivalGinatilan, Cebu
AprilKadaugan sa MactanMactan, Lapu-Lapu City, Cebu
Katubhan FestivalPoblacion, Medellin, Cebu
MayRosquillos FestivalLiloan, Cebu
Pintos FestivalBogo City, Cebu
Panagtagbo FestivalMandaue City, Cebu
JunePalawod FestivalMunicipality of Bantayan, Cebu
JulyBanig FestivalBadian, Cebu
AugustHaladaya FestivalMunicipality of Daanbantayan, Cebu
Pasigarbo sa SugboCebu Province
SeptemberLa Torta FestivalArgao, Cebu
Humba FestivalMunicipality of Ronda, Cebu
OctoberHalad Inasal FestivalTalisay City, Cebu
NovemberKabkaban FestivalCarcar, Cebu
DecemberDagitab FestivalNaga City, Cebu
Toslob FestivalOslob, Cebu
Smiling Sinulog dancer in a red sequined costume and gold headdress holding a Santo Niño image
Photo by Erwin Lim

The calendar reflects the guide's directory pages 94–95, listing festivals as printed alongside the roster of Cebu-based travel agents and DMCs — proof that no matter which month a MICE event lands, a local celebration is likely already underway somewhere on the island.

Local Government Unit (LGU) contacts

Cebu's Tourism Officer Directory

Every city and municipality in Cebu Province maintains its own tourism office. This is the full contact roster as printed in the guide — the first point of call for coordinating with a host LGU on permits, protocol, and local logistics.

Underwater view of a huge sardine school in Moalboal
Moalboal (Sardine Run)
Kawasan Falls cascading into a pool in Badian
Badian (Kawasan Waterfalls)
Aerial view of Boljoon Church beside the seawall and turquoise water
Boljoon Church (Patrocinio de Maria Santisima)
Jagged green hills of Osmeña Peak in Dalaguete
Dalaguete (Osmeña Peak)
Castle-like Simala Shrine with gardens and a pond
Lindogon, Sibonga (Simala Shrine)
Tandem paragliders flying over green hills in Oslob
Oslob (Paragliding)
Aerial view of red-roofed villas and a pool at The Dales and Terracota Manor
Cebu City Highlands (The Dales, Terracota Manor)
Aerial view of Malapascua Island with boats moored in turquoise water
Daan Bantayan (Malapascua Island)
Local Govt. UnitTourism OfficerContact NumberEmail Address
AlcantaraMs. Charmel Mae C. Dacera0908 522 0632charmel.dacera@gmail.com
AlcoyMs. Noreen C. Dingding0933 315 0537alcoytourism@gmail.com / alcoy.tourism@gmail.com
AlegriaMrs. Jessica H. Monteroso(032) 476 7093lgualegriatourism2023@gmail.com
AloguinsanMs. Shane M. Navarro(032) 479 8234 / 0919 906 7172 / 0977 321 3301 / 0906 208 8489aloguinsantourism@gmail.com / shanemanigos@gmail.com
ArgaoMr. Jose Rechie Delos Reyes, MPA0907 373 0643lguargaotourismofficer@gmail.com / tourismargao23@gmail.com
AsturiasMs. Roselyn P. Sososco0920 213 8159 / 0967 833 842tourism_asturiaslgu@yahoo.com
BadianMr. Earl Vincent P. Endab, MAPA0939 304 1929badianturismo21@gmail.com / earl.endab@gmail.com
BalambanMr. Rosendo S. Laya Jr0998 989 4363rosendolaya@gmail.com / balambantourism@gmail.com
BantayanMr. Ken Leonard O. Plasencia0908 767 2264kenplasencia2019@gmail.com / tourismbant@gmail.com
BariliMr. Alfonso Carlo C. Obtina0976 061 5824 / 0905 327 4697bariltourism2019@gmail.com / carloobtina@gmail.com
Bogo CityMs. Jocelyn C. Tan0920 135 4727tanjocelynceleste@gmail.com / bogoturismo2018@gmail.com
BoljoonMr. Gilbert H. Babor0927 672 6291 / 0949 780 1660gilbertbabor01@gmail.com / tourismboljoonoffice@gmail.com
BorbonMs. Dece Ann M. Anudling(none printed)deceannsweet@gmail.com
Carcar CityMs. Johanna Grace N. Delos Reyes0927 039 2761johannagrace045@gmail.com
CarmenMr. Tobias Maximino M. Villamor0906 445 1927maxvillamor9@gmail.com
CatmonMr. Maynard J. Concha0945 395 8965mecjconcha@yahoo.com / mecjconcha@gmail.com
Cebu CityMaistela Rabor0915 445 3049cctourismoffice@gmail.com / lgucebucitytourismoffice@gmail.com
CompostelaMr. Joel A. Durante0917 845 0059compostelacebu6003@gmail.com / jadurante123@gmail.com
ConsolacionDr. Joannes Alegado0917 657 2381alvin.pioconsolacion@gmail.com
CordovaMs. Aida P. Jumao-as0926 731 2910aidapn71@gmail.com / cordovatourismofficial@gmail.com
DaanbantayanMr. Davie Pareja0916 7771157daviepareja2@gmail.com
DalagueteMs. Yvonne Hitty L. Mier0917 139 1646dalaguetetipo@gmail.com
Danao CityMr. Joseph Alden M. Duterte266-9303 / 0922 805 5957 / 0922 238 8966tourismoffice14@gmail.com
DumanjugGeofe Mari Pasculado(none printed)gpasculado@gmail.com
GinatilanMs. Rizza F. Awayan0995 028 1099rizzawayan@yahoo.com.ph / pioginatilan@gmail.com
Lapu-Lapu CityMr. Garry Lao238 4842 / 340 0656tourismofficelapulapucity@gmail.com / garrylao09@gmail.com
LiloanRussell Cañete0927 861 7837nathancanete08@gmail.com
MadridejosDr. Joanna Fajardo-Salazar0917 322 5688tourismoffice@madridejoscebu.gov.ph / joanna@cebuphotoworks.com
MalabuyocMs. Girly Fabrigar0962 138 4656tourismmalabuyoc2022@gmail.com
Mandaue CityMr. Kristian Marc Cabahug(none printed)tourism@mandauecity.gov.ph
MedellinMs. Agnes Yaun0916 388 2491mpdomedellin@gmail.com / medellintourismoffice@gmail.com
MinglanillaMs. Christian Kevin A. Alicaya490-2589 / 9664973232iloveckalicaya@gmail.com
MoalboalMs. Liz Arden A. Aquino0919 062 4330ardenaaquino@gmail.com / tourismmbl@gmail.com
Naga CityMs. Ruth Rowena Bandola-Alensonorin0917 655 5533rbalensonorin@gmail.com / cityofnagatourism@gmail.com
OslobMs. Elsie Ronolo0933 505 8020tourism.oslob.gov@gmail.com / figueroajudel@gmail.com
PilarMs. Genevieve D. Sebios0961 241 3222mayorsoffice2020@gmail.com
PinamungahanMs. Yogi B. Ygay0917 128 5920lgu_pinamungajan@yahoo.com.ph
PoroMs. Lilanie D. Tundag0945 435 1997turismosaporo6049@gmail.com
RondaMr. Yogi Bryan V. Jumao-as472 9061rondatourismoffice@gmail.com
SamboanMr. Ryan M. Galano RPm., LPT0932 910 1984ryangalanosamboan@gmail.com
San FernandoMs. Genesis P. Seas0956 714 4502 / 0970 570 5555genesis.seas@gmail.com
San FranciscoMa. Julie Pleños0946 389 8267julielucernas93@gmail.com
San RemegioMs. Ronna Bella L. Cayon0933 821 6248ronnabellalc@gmail.com / sanremtourism2023@gmail.com
Santa FeMs. Maria Ruby J. Bacolod0912 918 6220 / 0928 616 5391mrjbacolod@yahoo.com / scabrera2715@gmail.com / santafetourism11@gmail.com
SantanderMs. Jane D. Manguiran0968 382 2246janedapatmanguiran@gmail.com / tourismsantander1@gmail.com
SibongaMr. Darwin Dane Hermosisima0995 463 3802dane270191@gmail.com
SogodMs. Glice Socorro C. Albao0939 598 1385 / 0997 248 8223 / 0917 964 6429lgu_sogodcebu@yahoo.com / sogodtourismoffice@gmail.com
TabogonMr. Roel Rey Dichos0948 730 9347jhaimrey88@gmail.com / tabogon.tourismofc@gmail.com
TabuelanMs. Cleofe V. Custodio0919 847 0384cleofevcus@gmail.com
Talisay CityMs. Ivan Mikael "Mikki" F. Aznar0967 402 4735tourismcityoftalisay@gmail.com
Toledo CityMs. Trinidad S. Bubuli0956 740 6897 / 0991 215 8099tbubuli22@gmail.com / toledotourism17@gmail.com
TuburanMr. Rynell P. But0942 381 7213lgutuburan.cebu@tuburancebu.gov.ph / lgutuburantourism@gmail.com / rynelljuly@gmail.com
TudelaMs. Maylen E. Martinez0920 360 1953martinezmaylen932@gmail.com
Further Reading

MICE Industry & Media Resources

Background reading on the Philippine MICE sector from the national tourism agencies and trade press — useful context beyond this guide.

TPB · MICE International

The Tourism Promotions Board Philippines' dedicated program page for international meetings, incentives, conventions and exhibitions.

tpb.gov.ph →

TPB · MICE Calendar

The Tourism Promotions Board's calendar of promotions and marketing activities for the MICE sector.

tpb.gov.ph →

DOT · Rebooting MICE

Department of Tourism news update on strides made to reboot the Philippine MICE industry.

tourism.gov.ph →

Northstar Meetings Group

Partner spotlight on the Philippines' people-first culture and what it means for the MICE industry.

northstarmeetingsgroup.com →

World Trade Center Manila

WTC Manila's blog take on the state and growth of the MICE industry in the Philippines.

wtcmanila.com.ph →

MICECon Philippines

Conference program for MICECon, the Philippines' national meetings-and-events industry conference.

micecon.ph →
Beyond Cebu

Regional MICE Events & Exhibitions

A working list of trade shows, exhibitions and destination-marketing resources across the Philippines and neighboring ASEAN markets — useful for exhibitors and organizers benchmarking Cebu against the wider region.

Philippines flag Philippines

Livestock Philippines

Organized by Informa Markets — the Philippines' livestock, dairy and meat processing trade exhibition.

livestockphilippines.com →

Livestock PH · Exhibitor Profiles

Exhibitor directory for Livestock Philippines.

livestockphilippines.com →

ToyCon Philippines

The country's biggest toy, pop-culture and collectibles convention.

toyconph.com →

Philippine Marine (Philmarine)

Shipbuilding, marine technology and maritime industry exhibition — 2025 exhibitor list.

philmarine.com →

Agrilink

The Philippines' largest agri-fisheries and food technology trade show — exhibitor list.

agrilink.com.ph →

SMX Convention Center · Metro Manila

Venue profile for SMX Convention Center Metro Manila, Pasay City, in the TradeFairDates exhibition-centre directory.

tradefairdates.com →

Singapore flag Singapore

Agri-Food Tech Expo Asia

Singapore's agri-food technology and innovation expo — exhibitor list.

agrifoodtechexpo.com →

Visit Singapore · Vendors & Suppliers

Official directory of MICE vendors and suppliers for events in Singapore.

visitsingapore.com →

Visit Singapore · Why Singapore

Singapore Tourism Board's case for the city-state as a MICE destination.

visitsingapore.com →

Sentosa

Official page for Sentosa Island, one of Singapore's best-known incentive and events destinations.

facebook.com/sentosaofficial →

Thailand flag Thailand

Bangkok's MICE-Ready Spaces

Meetings & Conventions Asia on Bangkok's growing roster of MICE-ready event spaces.

meetings-conventions-asia.com →

TCEB Business Intelligence

Thailand Convention & Exhibition Bureau's business-events intelligence hub.

intelligence.businesseventsthailand.com →

Business Events Thailand

Official site of the Thailand Convention & Exhibition Bureau (TCEB).

businesseventsthailand.com →

TMX · Thailand MICE X-Change

Organized by the Thai Exhibition Association with TCEB — Thailand's business-events trade show and conference.

tmxexpo.com →

Vietnam flag Vietnam

Vietship Expo

Vietnam's international shipbuilding and marine technology exhibition.

vietship-expo.com.vn →

Japan flag Japan · non-ASEAN

JETRO · J-Messe

Japan External Trade Organization's database of newly added Japanese trade fairs.

jetro.go.jp →

Global Industry Publications & Directories

Not country-specific — trade press and directories the MICE industry uses worldwide.

Meetings & Conventions

Long-running US trade publication covering the meetings and events industry.

meetings-conventions.com →

The Meetings Show

UK-based international trade show for the meetings and events industry.

themeetingsshow.com →

Northstar Meetings Group

Global media company covering meetings, incentives and business events.

northstarmeetingsgroup.com →

TradeFairDates · Shipbuilding & Marine

Global directory of shipbuilding and marine-technology trade shows.

tradefairdates.com →

Ready to see where these events come to life?

Browse Cebu's convention centers, ballrooms and hotel roster, or search the full member directory for a specific service.

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